Crafting elevated brand identities & visual poetry.
I'm Rajina Shakya — a senior graphic designer & brand strategist merging architectural precision with tactile emotional depth for global brands, editorial publications, and packaging.
Selected Works
Botanical Extracts
Aura Botanicals Identity
Complete visual identity system, embossed paper stock packaging, and typography guidelines for conscious cosmetic label.
Culture & Architecture
Verve Magazine Editorial
Quarterly 180-page culture and contemporary architecture publication featuring custom typographic grids and silver foil cover.
Dynamic Systems
Kinetic Motion Identity
Generative identity system that bends and reacts to audio frequencies for a Zurich-based motion graphic production house.
Botanical Gin
Elysian Spirits Packaging
Hand-drawn copperplate botanical illustrations with blind debossed accents and textured heavy-cotton labels.
Wellness Companion
Lumina Health Visual System
Complete mobile application redesign, bio-rhythm data visualization widgets, and tokenized design system.
Specimen & Glyph Book
Mono Type Specimen
Experimental typography specimen catalog exploring brutalist micro-layouts, variable letterforms, and tactile risograph prints.
Rajina Shakya
Kathmandu & Remote Worldwide
Where systematic precision meets intuitive emotion.
I believe brand identities are living ecosystems rather than static logos. Over the past seven years, I have worked across print, digital architecture, luxury retail, and tech enterprises to synthesize complex stories into striking visual languages.
Every typeface chosen, grid proportion calculated, and paper stock specified is grounded in intentional purpose. My methodology blends cultural anthropology, modern Swiss graphic discipline, and tactile craftsmanship.
Core Toolset & Craft
Design Disciplines
End-to-end design solutions formulated to position brands at the pinnacle of their category.
Brand Identity & Strategy
Logotypes, custom typography systems, brand style guidelines, positioning, and comprehensive voice.
- Visual Mark & Systems
- Brand Guidelines Bible
- Color Semantics & Type
Packaging & Print
Structural packaging mockups, die-line preparations, luxury finish specifications, and retail presentations.
- Product Box & Bottle Labels
- Sustainable Material Sourcing
- Foil & Emboss Finishes
Art Direction & Editorial
Curating publication layouts, photo shoot direction, magazine composition, and visual storytelling campaigns.
- Magazines & Lookbooks
- Editorial Grid Architecture
- Campaign Production
Digital UI & Visuals
Pixel-perfect interactive layouts, design tokens, landing page art direction, and micro-interaction styling.
- Web & Mobile Interface
- Tokenized Figma Systems
- Interactive Prototypes
How We Bring Ideas to Life
Discovery & Audit
Deconstructing market whitespace, user psychographics, and competitor visual territories to establish a clear thesis.
Creative Direction
Curating mood trajectories, typographic pairings, textural palettes, and initial visual prototypes for alignment.
Execution & Polish
Vector precision, optical kerning adjustments, packaging die-line validation, and interactive token synthesis.
Delivery & Ecosystem
Asset handoff with print-ready vectors, variable fonts, motion clips, and extensive guideline documentation.
Words From Partners
"Rajina transformed our organic cosmetic range into an international award-winning shelf presence. Her eye for structural packaging and luxury paper textures is unmatched."
Elena Vance
Founder, Aura Botanicals
"Working alongside Rajina on Verve's editorial issue was an absolute revelation. She blends radical experimental typography with razor-sharp editorial legibility."
Julian Meyer
Editor-in-Chief, Verve Publishing
"Rarely do you encounter a designer who operates smoothly across high-end identity branding and rigorous Figma design systems. Rajina exceeded every benchmark."
Soraya Chen
VP Product, Lumina Health
Let's create something memorable together.
Have an upcoming branding commission, packaging overhaul, or need creative direction? Drop me a message with your project goals and timeline.